2007年10月20日土曜日

Advertising Strategy of Food Industries

I went to stroll at Bugis Junction after work Friday Evening. Had a Mos Burger Croquette Burger for dinner and triple scoop Italian Gelato Ice-cream for dessert.


They advertise as very Low-Fat with the same taste as Dairy Ice-cream. Well, after I finished, I asked the girl who served me, although they advertised Low Fat, whether it is Low Sugar also, but she just admitted it has about the same amount of sugar as normal ice cream. And taste wise is not that great either.


Well, low fat food are not necessarily healthy.
Should have go for full fat dairy ice-cream. Since already eating some "unhealthy" food (once a while), why not enjoy it to the fullest??

Choco Mint, Belgium Chocolate & Italian Coffee (taste like coconut)

5 件のコメント:

[SK] さんのコメント...

yes, you are very true.. when the advertised as low fat or 99% fat free, due to their original fat content, relatively they are still very fat.. haha!! it's all about marketing strategy..

one good example is Coke Zero - zero sugar, zero calories, maximum taste.. but i like that leh, haha!!

bryan_shiro さんのコメント...

Well, for Diet Coke, they use Apartame as artificial sweetener leh.

http://www.lightparty.com/Health/DietCokeAspartame.html

Take a look at the website above.

=Quote=
The poison in Diet Coke is aspartame. As a member of the National Soft Drink Association Coke opposed FDA approval of aspartame for beverages. their objections, running to several pages published in the Congressional Record of 5/7/85, said aspartame is uniquely and inherently unstable and breaks down in the can. It decomposes into formaldehyde, methyl alcohol, formic acid, diketopiperazine and other toxins. In a study on 7 monkeys 5 had grand mal seizures and one died, a casualty rate of 86%.

Coke knew; and knowing, broke their good faith contract with customers, a breach exhibited by the recent plot to program vending machines to raise the price with the temperature. Dissatisfied with selling flavored sugar water plus phosphoric acid, they switched to pushing an addictive formula called "Diet". Addictive substances multiply markets, so Diet Coke soared off the sales charts, spreading obesity in its flight.. We're fatter because aspartame suppresses seratonin and makes us crave carbohydrates.

=Unquote=

bryan_shiro さんのコメント...

Dont know whether the Coke Zero has Aspartame also as ingredients.

Chloe さんのコメント...

Coke?! I want full.

[SK] さんのコメント...

not a fan of coke, i used to drink 100 Plus (or Aqtiv).. when comes to Coke, it would be Coke Zero (but have not got it yet in Malaysia)..