2008年11月28日金曜日

Tipping Point, Uprising and Eat Your Heart Out

Finished 3 books in 3 months.

Tipping Point describe how little things with enough followers or momentum, can lead to something significant enough to be noticed and even become dominant. Every thing starts from tiny, and with enough effort to promote it from different side with specific function (trend setters, promoters, advertisers, and the mass public), when it reach the Tipping Point, it just explode. But trends might stay and go, all depends on how to maintain it.


The Uprising is about how USA citizen start to organize to push for their social rights and keep the big corporations and government in check. They put pressure on the Government and Corporation to be responsible towards society.
Quite interesting as we can see, with the power of Internet and modern technology, organizing have been much much easier. This books introduce us to the ongoing Populist (supporter of the rights and power of the people) action in USA.


This book is very related to my line of work. The author is well known and influential food journalist in UK. The book expose on how big food company evolves, and how they operate in order to maximize their profit. And by doing so at the expense of the society, humanity and environment. Especially I am in the food trade, this book really showed me some points from another perspective.

2 件のコメント:

Grace Lee さんのコメント...

really admire those people who read... salute to you man....

shirls さんのコメント...

hey pek, u r in food trade? what exactly you do or involved? i hope eventually go into tea business or writing a book about chinese herbal tea or something. will surely need your advices then !